Ready to make a big impact? Wow Bao is on the hunt for a passionate and strategic Digital Media & Ecommerce Marketing Manager to lead the charge in driving awareness and excitement for our Wow Bao CPG business, both online and in-store. In this exciting, newly created role, you'll have the opportunity to spearhead the growth of our e-commerce presence across major retailers like Kroger, Walmart, Target, Instacart, and more. You'll take the reins in crafting, launching, and optimizing bold digital marketing campaigns, managing paid media and social channels with a hands-on approach. This is your chance to shape the strategy, oversee the business, and execute a plan that will amplify our digital footprint and fuel explosive growth!
This role reports directly to the Vice President of Marketing. This role is on-site five days a week in River North.
What we look for{{:}
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- Critical thinker{{:}} You can analyze information objectively to form well-reasoned conclusions and make informed decision
- s Solution oriented{{:}} Where some see problems, you think through solutions & translate high-level goals into actionable pla
- ns Self-starter{{:}} a bias towards action and can thrive in a fast-paced constantly changing environm
- ent Forward thinking{{:}} you see around corners and are always thinking of ideas on how to help improve proce
sses ABOUT WOW BAO{
{:}} At Wow Bao, we believe that life is too short for uninspired food. We're here to transform the Asian Street Food experience from every day and expected to extraordinary and inven
tive. Wow Bao is the fastest growing Frozen Asian Snack brand in the United States growing retail sales over 370% in 2024. Through strategic relationships with retail partners Wow Bao is now available in over 15,000 grocery stores natio
nwide! Wow Bao has a long history of manufacturing restaurant quality food, that started in 2003 when the first Wow Bao restaurant location was opened. Today, our omni-channel brand operates several Chicago restaurants, airports, virtual kitchens, and universities. Wow Bao is poised for continued growth within all its verticals, as well as in the corporate set
ting. Wow Bao is the only brand to be recognized three times by Fast Casual magazine as a Top 100 Movers & Shaker. Ranked no. 1 in 2019 and 2022 and no. 4 in 2023, we are the only brand to have taken home the honor more than
once. WE FOSTER A CULTURE OF
CARINGAt Wow Bao, every team member leads from a place of care. Whether it's our guests or employees, we put people first. We strive to inspire, motivate, and appreciate one another every day. We live by the golden rule and treat everyone with kindness, empathy, respect, and a healthy dose of humor. We take our work, not ourselves, seri
ously.Requir
ementsESSENTIAL FUNCTIONS{{:}} (Other duties will be assigned as n
eeded) 60% E-commerce Strategy & Man
- a
- gement Develop and execute a comprehensive e-commerce strategy that drives sales and market share
- growth Lead budget planning and management, ensuring effective allocation of spend across retail media, promotions, and advertising to maximi
- ze ROI Analyze sales performance and consumer insights to identify trends, gaps, and opportunities for
- growth Build relationships with key retailer contacts, ensuring best-in-class exe
- cution Monitor and enhance product listings, A+ content, and search optimization strategies to drive discoverability and conv
- ersion Collaborate cross-functionally with sales, supply chain, and operations to ensure seamless execution and alignment with brand st
- rategy Leverage data-driven insights to adjust strategies, optimize marketing spend, and improve customer engagement across all pla
- tforms Develop and implement an eCommerce roadmap and growth plan for both pure play and retailer.com cus
- tomers Partner with customer teams to enhance site navigation, digital shopping experiences, and merchandising plac
e
ments 40% Digital and Paid Social Ma
- r
- keting Develop and manage paid strategy across paid search & paid
- social Report and analyze key performance indicators to recommend and implement actions on all digital
- spend Manage and grow programmatic and display marketing, ensuring efficient spend allocation and optimizing for reach, engagement, and conv
- ersion Execute and manage paid campaigns through Ad M
- anager Support A/B tests for campaign messaging, creative, platforms and audience tar
- geting Execute social content bo
- osting Monitor wowbao.com website, from overall impact and visibility to attributable a
- ctions Work with external media agencies to develop media support plans for camp
- aigns Other tasks and projects assigned on an as needed b
asis. ADDITIONAL REQUIREMEN
- T
- S{{:}} 5+ years of proven success in e-commerce, ideally within a high-growth or new brand environment OR 5+ years experience in paid social marketing in an agency or e-commerce setting OR 5+ years managing paid/performance media for marketing agency or CGP/retail/e-commerc
- e brand Experience in paid media strategies (Paid Social, Paid Search, Retargeting) and SEO to drive awareness and conversion is r
- equired Experience with social media networks, particular
- ly Meta Demonstrated experience building and executing an e-commerce strategy with major retailers such as Amazon, Walmart, and
- Target Strong understanding of retail media, search, and e-commerce an
- alytics Analytical mindset with expertise in using data to make informed business de
- cisions Excellent communication and project management skills, with the ability to manage external partnerships and internal stake
- holders Excellent reading, writing, and oral proficiency of the English l
- anguage Proficiency with Microsoft Office suite, including Excel, PowerPoint, a
- nd Word Perform calmly and effectively in a fast-paced work enviro
n
ment. PHYSICAL DEMA
- NDS{{:}}Prolonged periods sitting at a desk and working on a
computer The salary range for this position is $90,000-120,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. Wow Bao is an Equal Opportunity
Employer
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- Benefits Health Insurance (medical, dental,
- vision) 401(k) Retirem
- ent Plan Voluntary life i
- nsurance Voluntary disability i
- nsurance Paid
- Time Off Paid Si
- ck Leave Employee restaurant discounts and employ
- ee meals Pre-tax commuter
- benefits Employee Discount Programs with Perkspot and Working A
- dvantage We foster a cultur
e of CARE
