We are a real estate office based in Santa Monica dedicated to delivering exceptional home-focused experiences tied to our mission and community. We are seeking a talented and strategic Social Media Manager to elevate our online presence through creative content and data-driven engagement. This is an independent contractor position offering a flat monthly fee for a defined set of deliverables.Job Overview We are looking for an experienced Social Media Manager and Content Creator to oversee our Instagram presence with a focus on strategic content creation, posting, engagement, and performance analysis. The ideal candidate will develop and execute a clear strategy that aligns with our goals, leveraging home-focused branding, personal brand storytelling, and social trends to maximize reach and engagement. This role requires a proactive, creative individual who can deliver high-quality content and actionable insights on a consistent basis.Deliverables The contractor will be responsible for the following monthly deliverables, as outlined in our Strategic Social Media Management & Content Creation plan: 1. Content Strategy - Development of content pillars: - Home-focused: Brand-building content tied to our mission and community. - Personal brand-focused: Relatable and elevated content showcasing the founder’s personality. - Social trend-focused: Leveraging trending formats, sounds, and hashtags to promote shareability. - Weekly content briefs, including: - Specific creative ideas for each post (e.g., post formats, captions, hooks, video topic points). - Suggested visuals, tone, and conversation prompts. - Clear alignment with current goals and trends. 2*. Posting & Engagement * - Schedule and post content with optimized captions, hashtags, and keywords. - Active engagement before and after posting to boost visibility: - Responding to comments and engaging with followers. - Interacting with accounts in our niche for organic growth. - Specific posting deliverables: - *Curated Reels (6 per month):* High-quality, engaging short-form videos showcasing interior design, lifestyle integration, and storytelling of the O'Connor Estates team and properties. - *Carousel Posts (4 per month):* Multi-image storytelling for deeper engagement—ideal for property breakdowns, before/afters, educational content, or testimonials. 3. Performance Monitoring - Monthly social reporting, including: - KPI breakdown: follower growth, reach, engagement rate, and top-performing content. - Analysis of trends and opportunities for improvement. - Strategy updates to replicate successes and address weak spots. - Competitive analysis: Identifying what’s working for similar accounts and how we can leverage it. 4. Required Shooting Hours
- Weekly filming in the Santa Monica and Brentwood area
- We will send you houses to go to on Tuesday's open houses which are 11-2 pm. You can decide what time to go between those hours.
- We would like to film in our office and do interview-style videos for about 1-2 hours a week
- Regularly filming our listings and posting to our instagram
Compensation - Flat fee of **$2,000 per month** for all deliverables outlined above. - Payments will be made monthly upon submission and approval of deliverables. Qualifications - Proven experience managing Instagram accounts with a focus on content creation and engagement. - Strong understanding of social media trends, hashtags, and optimization strategies. - Creative storytelling skills with expertise in producing Reels and carousel posts. - Ability to analyze performance metrics and adjust strategies accordingly. - Experience in home, lifestyle, or real estate niches is a plus but not required. - Self-motivated and able to work independently with minimal supervision. How to Apply Please submit the following to [insert contact email]: - A brief cover letter outlining your experience and why you’re a fit for this role. - Links to Instagram accounts you’ve managed or relevant content examples. - Your availability to start. We’re excited to work with a creative and strategic individual to bring out vision to life on social media!
Job Type: Contract
Pay: $2,000.00 per month
Application Question(s):
- Do you have knowledge of Instagram algorithms and analytics?
Experience:
- Social media management: 1 year (Required)
Ability to Commute:
- Los Angeles, CA (Required)
Work Location: Remote
